VCU Social Media Students Create Web Campaign for COBE


Amy Adkins and Craig Zirpolo of COBE with the #VCUSocialMedia team.

The VCU Social Media Institute offers undergraduate and graduate students from VCU a unique opportunity to work with exchange students from the Iraqi Young Leaders Exchange Program, funded by the US Embassy in Baghdad and carried out by Meridian International Center. The students work together on a four-week project developing and implementing social media campaigns and strategy for nonprofit organizations in Richmond, Va.

This year COBE was a client for the institute before we had launched our initiative in August. Our team including students Cady Andrews, Muntadher Kareem, Doaa Zain and Julie Tripp, established social media accounts for COBE via Instagram, Facebook and Twitter, created and implements a visual campaign with a 3-d printed COBE figure entitled “Have you met COBE?” and produced videos introducing COBE across campus and asking students how they cope with stress. The group also produced a social media guide to help COBE maintain an interactive presence on all platforms.

Instagram 2

COBE photo for Instagram campaign by Julia Tripp

We had a wonderful experience working with the students, faculty and staff who put together the Social Media Institute and greatly appreciate their help launching COBE! Special thanks to Dr. Marcus Messner and Dr. Vivian Messner for including as a client!